Client: Tech Data
Digital Engagement Platform
The Challenge

Tech Data approached us with a need to improve customer engagement. In the midst of a large digital transformation shift across the company, they needed a way to keep their network of thousands of partners engaged without requiring high touch activities from their internal staff.

Our Approach

We partnered with the Tech Data Cloud team to map preferred customer journeys and outcomes and created a strategy that would enable these activities within a digital portal.


Digital Design
UX Design
Design Research
Design Technology

Cloud Practice Builder Resources
The Output

We created the Cloud Practice Builder platform which enabled partners to create accounts, assess their specific cloud practice through an assessment, and work through curated libraries of content. The Cloud Practice Builder helps partners increase their capabilities and drive more revenue, all while digitizing high touch activities for Tech Data.

The Digital Practice Builder is a strategic, global growth area for Tech Data

The Impact

Within the first quarter of being released, the Cloud Practice Builder program exceeded its Q1 goal by 10x. Today, it serves as a primary engagement pillar for the cloud tool and has seen thousands of partners enroll. In 2020, the program received a 5-Star Rating from CRN®.


The Cloud Practice Builder program exceeded its Q1 goal by 10x

In 2020, the program received a 5-star rating from CRN®