Westshore Alliance
Client: Tech Data
Digital Engagement Platform
The Challenge
Tech Data approached us with a need to improve customer engagement. In the midst of a large digital transformation shift across the company, they needed a way to keep their network of thousands of partners engaged without requiring high touch activities from their internal staff.
Our Approach
We partnered with the Tech Data Cloud team to map preferred customer journeys and outcomes and created a strategy that would enable these activities within a digital portal.
Capabilities
Digital Design
UX Design
Design Research
Design Technology
Cloud Practice Builder Resources
The Output
We created the Cloud Practice Builder platform which enabled partners to create accounts, assess their specific cloud practice through an assessment, and work through curated libraries of content. The Cloud Practice Builder helps partners increase their capabilities and drive more revenue, all while digitizing high touch activities for Tech Data.
The Digital Practice Builder is a strategic, global growth area for Tech Data
The Impact
Within the first quarter of being released, the Cloud Practice Builder program exceeded its Q1 goal by 10x. Today, it serves as a primary engagement pillar for the cloud tool and has seen thousands of partners enroll. In 2020, the program received a 5-Star Rating from CRN®.
10x
The Cloud Practice Builder program exceeded its Q1 goal by 10x
In 2020, the program received a 5-star rating from CRN®