Client: Westshore Alliance
Created a User-Friendly Resource Hub With a Story
The Challenge

The Westshore Alliance, a leading business hub in Central Florida, wanted a fresh approach for their website, which hadn’t been updated in almost a decade.

Our Approach

We spoke to the constituents who utilize WSA’s services so we could better understand the audiences we needed to reach. This included corporations in the district, people living in Westshore, and those working in the area. We also wanted our output to reflect the direction of development in the area, like the growth of Midtown Tampa.

Capabilities

Strategy
Branding
Website

Desktop & Mobile Homepage
The Output

Our team developed a highly customized website with a user-friendly back-end, including custom integrations and APIs. In partnership with WSA, we created a Resource section to benefit the entire Westshore district. (View the website here)

Westshore Alliance Testimonial
Westshore Alliance Website Pages
The Impact

Sparxoo helped create a stickier website experience for WSA, with the average session experience now hitting 3 minutes. On average, visitors consume 2.5-3 pages of content. There was also a big increase in traffic right around the time Tampa Bay hosted a handful of major sporting events—serving as a great resource for visitors to the Tampa Bay area.

3

Average minutes for each visitor website session

2.5

Average pages of content consumed by visitors